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About Working Backwards

If you're ready to stop guessing what customers want and start building with precision, this course is your launchpad.

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In a world where disruption is the norm, innovation isn’t just a buzzword—it’s a survival skill. But here’s the truth: most organizations struggle to turn bold ideas into real-world impact. That’s where the Working Backwards Method comes in.

The Working Backwards method has powered some of the world’s most iconic innovations—from Amazon.com and AWS to Alexa. This course doesn’t just teach theory—it gives you the tools to lead innovation confidently, backed by real-world case studies and hands-on practice.


This dynamic two-day course is designed for leaders, entrepreneurs,
and change-makers who want to build products and services that customers actually want—before a single line of code is written.

What You will Learn

  • Deploy Innovation with Precision
    Apply the Working Backwards method to drive both breakthrough and incremental product success—starting with customer needs, not assumptions.
     

  • Use the Right Tools, Right Away
    Cut through the guesswork with 12 proven tools that fast-track validation and help you deliver products customers actually want.
     

  • Overcome Organizational Roadblocks
    Learn how to navigate internal resistance, align cross-functional teams, and secure executive buy-in to keep innovation initiatives moving forward.
     

  • Apply Scientific Rigor to Innovation
    Use hypothesis-driven methods to refine your product strategy and boost launch success.
     

  • Accelerate Market Readiness
    Sharpen your ability to validate customer demand early and often—reducing time-to-market and increasing the odds of commercial success.

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Who Should Attend

  • Corporate leaders driving transformation

  • Product managers and innovation leads

  • Entrepreneurs and startup founders

  • Anyone ready to turn customer insight into business success

Walk away with:

  • A validated business concept ready to pitch

  • A toolkit for leading innovation initiatives

  • A certificate of completion and new strategic capabilities

Still evaluating?

Experience the impact of the Working Backwards methodology firsthand with our complimentary One-Day Programme—designed to demonstrate how customer obsession and strategic alignment can unlock real transformation.

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